The phrase “There’s no such a thing as a second chance for making a great first impression” is never truer than when it comes to your users.
The first time your user signs into your product is the most important one. Get that experience wrong and you will churn your new signups faster than you can say: “Content marketing is king.” All the money you spend and the hacks you use on customer acquisition will bewasted. Get how important this is? It costs you time and money.
Getting new users to stay and use your platform is hard. Even with a good user experience, you’re probably looking at a rate of around 40–60% of returning active users after the first usage – it’s a tough battle. There are many hacks you can use to get old users back – drip email campaigns, new features etc. – but convincing a new user who has had a bad experience to give your product a second chance is three times harder than getting them to sign up in the first place.
Your users’ first time experience has to be no less than amazing. Read More
Once you’ve got users on your site and engaged, the next thing to worry about is user retention. ‘User retention’ refers to the proportion of customers who come back to your site and use your product on a regular basis. The main driver of good retention is good product/market fit but having an awesome product that actually solves people’s problems isn’t enough to ensure growth. Here are a few tactics you can use to make sure people keep coming back. Read More
Growing your email list, by hundreds or thousands of new subscribers shouldn’t be hard. Finding new Facebook or Twitter fans shouldn’t cost you thousands. Generating social stories, getting your videos on YouTube watched, and driving traffic doesn’t have to required expensive software or complicated technologies. Growth hacking really is about using good information and making informed decisions in a creative way to spur the health of your user base. Giveaway campaigns are great for getting people talking about your brand. But it’s the perfect giveaway that sparks dynamic growth we’re all seeking!
There is no shame in making mistakes – it’s the best way to learn – but when it comes to designing landing pages, mistakes can cost you actual money. Fortunately, there are so many great sources of inspiration and tips, won from the experience of others, the worst landing page bungles are easy to avoid. Here is a short list of some common (and not only) screw-ups, which even people in stock photos aren’t silly enough to commit. Read More
The latest article by Dan Kaplan on engines of growth, has reignited the debate about growth hacking. The same questions and arguments crop up again and again, each time we start discussing sense of growth hacking, or rather it’s name. Is it any different than online marketing? Is it something new that wasn’t done before? And my personal favorite: isn’t growth hacking just another buzzword?
YES, it is!
Jacek Blaut - Lead growth hacker and an inbound marketer at Growth Republic Ltd, where I help online businesses with their digital marketing efforts and optimize their conversion funnels. If you’d like to talk about your user acquisition processes, conversion rate optimisation and increasing your online revenue, drop me an email at firstname.lastname@example.org.