Growing your email list, by hundreds or thousands of new subscribers shouldn’t be hard. Finding new Facebook or Twitter fans shouldn’t cost you thousands. Generating social stories, getting your videos on YouTube watched, and driving traffic doesn’t have to required expensive software or complicated technologies. Growth hacking really is about using good information and making informed decisions in a creative way to spur the health of your user base. Giveaway campaigns are great for getting people talking about your brand. But it’s the perfect giveaway that sparks dynamic…

There is no shame in making mistakes – it’s the best way to learn – but when it comes to designing landing pages, mistakes can cost you actual money. Fortunately, there are so many great sources of inspiration and tips, won from the experience of others, the worst landing page bungles are easy to avoid. Here is a short list of some common (and not only) screw-ups, which even people in stock photos aren’t silly enough to commit.

The latest article by Dan Kaplan on engines of growth, has reignited the debate about growth hacking. The same questions and arguments crop up again and again, each time we start discussing sense of growth hacking, or rather it’s name. Is it any different than online marketing? Is it something new that wasn’t done before? And my personal favorite: isn’t growth hacking just another buzzword?  YES, it is!

Some people think that acquisition is the most important part of the funnel, but the truth is that getting visitors on your website is just the first step – you need to focus on later stages of the funnel just as much as the first one. Activation is the process of turning your visitors into users that stay on your website and perform an action – not just any action, but precisely the action you want: leaving their email address, buying or simply clicking a button. Just like…