5 Must-Read Articles for Growth Hackers – December Edition

Growth hacking news

Welcome to a new year, and the new edition of our monthly round-up of the best growth hacking articles and materials. If you think I’ve missed something tremendously important, let me know in the comments!

 

1.  How To Build & Market A Successful E-Commerce Website Step By Step

This is a complete guide to building, optimizing and generating traffic for e-commerce websites by Charles Floate from Godlike Marketing – a god of SEO. Its 11 extensive chapters will teach you about:

  • How to set up an e-commerce platform by yourself,
  • Design tips
  • SEO & link building for e-commerce
  • Marketing & Traffic generation
  • Managing e-commerce store

 

2. 11 SEO Changes That Will Give You Big Results

Another great article from Quicksprout by Neil Patel. This time, Neil teaches us that thinking outside the box is the key to success. Neil shares 11 tips for creative changes and improvements that will improve your results.

Some of the hot topics are:

  • Entertaining 404 error page
  • Moving infographics
  • Using personas for relevant SEO traffic
  • CTR optimizing
  • Tools vs content

 

3. Reduce Bounce Rate: 20 Things to Consider

A comprehensive article by Nick Eubanks about reducing your website’s bounce rate. Although the tips are great, every website is different and only some ideas will suit yours.

Among 20 tips you will find:

  • Design tips that will lead your customers to what they’re looking for
  • Optimization for intent
  • Tips on making your website’s content clear and easy for your visitors

 

4. 5 Ways Content Marketing Must Change in 2014

We all know that content is king, but do we really treat it like royalty? According to the iAcquire blog, content marketing needs to change. How? Above all, we should be aiming to make content that really benefits readers by:

  • Treating content marketing like a complex process
  • Increasing quality by hiring creative & talented writers instead of the cheapest
  • Using right measurements and metrics
  • Documentation od content strategy

 

5. Content Marketing in Boring Industries

This definitely not boring Slideshare presentation by Ross Hudgens is about creating content marketing strategy for websites that aren’t exactly BuzzFeed. Let’s be honest – how often do we get the chance to work on an exciting project that could easily go viral?

This is why simple tips for creating valuable and interesting content for boring industries are needed.

Ross defines the three steps that should be considered when planning content marketing for any website. In each step, he shares great tips for making your content more interesting and engaging for visitors, and explains how to promote something that isn’t going to promote itself.

Image credits - Flickr

  • http://GodOfSEO.Co/ Charles Floate

    Thanks for the Feature and WOW! Took #1 hehe <3

    • jacek_blaut

      You’re welcome Charles. Keep up the good work! ;-)