There is no shame in making mistakes – it’s the best way to learn – but when it comes to designing landing pages, mistakes can cost you actual money. Fortunately, there are so many great sources of inspiration and tips, won from the experience of others, the worst landing page bungles are easy to avoid. Here is a short list of some common (and not only) screw-ups, which even people in stock photos aren’t silly enough to commit. Read More
The latest article by Dan Kaplan on engines of growth, has reignited the debate about growth hacking. The same questions and arguments crop up again and again, each time we start discussing sense of growth hacking, or rather it’s name. Is it any different than online marketing? Is it something new that wasn’t done before? And my personal favorite: isn’t growth hacking just another buzzword?
YES, it is!
Some people think that acquisition is the most important part of the funnel, but the truth is that getting visitors on your website is just the first step – you need to focus on later stages of the funnel just as much as the first one.
Activation is the process of turning your visitors into users that stay on your website and perform an action – not just any action, but precisely the action you want: leaving their email address, buying or simply clicking a button.
Just like every other stage of the funnel, this should be measured at every stage and in every way you can think of. Why? Because the more you measure, the better you will understand your users – why they leave and why they stay – and this is the information you need in order to increase the number who stay.
Below are 21 user activation hacks that will help you understand your visitors and slash that annoying bounce rate. Read More
First impressions matter. We do judge books by their covers, why would the publishing industry put so much effort into designing them otherwise? It’s also why authors who self-publish ebooks are routinely advised to employ a professional designer for their covers. For most startups, their product landing pages are the equivalent – it is arguably the single most important location that has a bearing on product success.
If you are reading this post, most probably the first step to online success is already behind you – your product is live, congrats! Unfortunately, that’s half of your way. Remember, even a great product is not enough to win over the crowd of customers.
Although gaining new users requires time and a lot of effort, it’s easier when you know exactly what to do. What’s more, you don’t have to spend loads of dollars.
You better start working – here you’ll find 21 awesome ways to growth hack your online business! Read More
Jacek Blaut - Lead growth hacker and an inbound marketer at Growth Republic Ltd, where I help online businesses with their digital marketing efforts and optimize their conversion funnels. If you’d like to talk about your user acquisition processes, conversion rate optimisation and increasing your online revenue, drop me an email at firstname.lastname@example.org.